Welcome to the website of Michael Organ, former Australian Greens federal Member for Cunningham (19 October 2002 and 8 October 2004). This site contains a copy of all Michael’s parliamentary contributions (speeches, questions and motions) along with media releases and supplementary information. See also the Illawarra Greens site for information on the current 2007 federal election campaign.
Michael’s personal web site contains links to his publications and research interests
Use of Promotional USB as a Marketing Strategy
Advertising is the most important factor influencing the success of any business. Advertising helps companies market their goods and services by raising awareness to the wider public. This has led to the heavy investment in the marketing sector by companies all over the globe. The marketing industry has thus rapidly expanded, leading to the increase in demand for new and unique ways of advertising.
Today, digital alternatives for storing data have been greatly sort after. This is due to the rapid advances in technology that have changed the way people transact with each other. Most people store and transmit information in digital form. This has led to the increasing demand for more portable and readily available forms of data storage such as USB devices. The marketing industry has in turn sort out for digital device advertisement such as the use of branded promotion USB devices.
A Branded Promotional USB is any USB device at http://www.promotionalusbdrive.com.au/ that is branded with a company logo for the purpose of marketing. This form of advertising has become common in the advertising industry, as well as the use of other portable storage devices such as SSDs and traditional HDDs. Companies mainly invest in promotional USB advertising by either producing and offering their line of devices or via financing of the production process of such devices by third parties.
Branded USB devices can be packaged in a specific design that suits the taste of a certain group people, helping target a specific market for the company. The increased investment in this form of advertisement has seen the increase in availability of USB devices at affordable prices. This venture has also promoted the set-up of USB production and distribution firms by the provision of production and distribution funds to infant businesses that are unable to raise such capital on their own. This has in turn resulted in the creation of various job opportunities for the public.
It’s evident that there are numerous advantages resulting from the use of promotional USB devices for marketing. Promotional USBs are a cheap but efficient alternative for marketing that helps improve the economy through job creation.